Sunday, November 25, 2007

New collection has arrived!

NIMANY New Collection Click Here

NIMANY's Winter-Spring season which is set to be released in 2 different phases is now online. The new collection is the epitome of metro men and women discovering an ancient treasure for the first time. This season's message focuses on a self-assured and confident but yet curious mood. For the women's line Nima succesfully created a paradox of fearlessness and fragility by the usage of carefully studied new faces. New looks are a step back from the old fantastical and neo-punk look into a truly transformative sensual new personality.

An impact is created through the strong concentration on vibrant and ultra saturated colors like, fresh new kelly green combined with deep and bright yellow and Hyper-real hues like deep burgundy and pumpkin orange.

"This season we are giving visibility to the garment using bold new art to decorate simple yet classic cuts. The palette has been refined to concentrate on intensity and curiosity. This season power-brands Yves Saint Laurent and Prada use shades of red to offset the principal colours, for a hard-hitting look. We infused saturated colors with hyperreal hues to focus on strong but curious persona." says Nima.

"The important factor of our work is that we are able to create awareness of the classic subject matter by being able to speak to a young generation in their own language." says Mamasaid, Production Manager