NIMANY PRESS KIT

New York, NY 2006 –  

NIMANY T-shirts are making quite a buzz in New York City’s fashion hive. Mixing Persian typography and ancient Middle Eastern icons with a post-punk fashion look, no two tees are the same.  

What’s more, celebrities are flocking to Nima’s designs like bees to honey – Pras Michel of the Fugees, supermodel Heidi Klum and Alexandra Richards (Keith Richard's daughter), all have their own. 

NIMANY founder and designer Nima Behnoud began his trade with a series of basic silk screening experiments on canvas, stretched over frames and treated solely as artwork in the form of paintings. He created these handmade t-shirts for himself, two years ago, and wore them everywhere he went – from fundraisers to posh NYC parties. 

Starting with a series of compliments and questions about the origins of the t-shirts, he later tuned into a demand of a considerable bunch and launched back into the studio where it all began: Fashion Institute of Technology's Screen Printing and sewing lab.  He spent hours in that studio where he discovered his passion for design. Showcasing his first collection, consisting of less than 15 t-shirts, on a fundraiser, he sold every single t-shirt and received many more compliments. 

The inspiration behind this work is founded in ancient Persian typography, classical poetry and Middle Eastern icons, created in tandem with modern fashion elements and guidelines and slowly creating its own niche. Because of Nima's endless fascination with the look and energy of the underground and post-punk fashion scenes, he decided to grow the concept from a simple piece of hanging art, to a wearable piece of priceless fashion. 

Nima handpicks special cut tees, deconstructs their pattern and modifies their colors through a variety of dying techniques to ensure that every T-shirt is unique to its owner. 

Last year in MAXIM magazine, NIMANY t-shirts were featured alongside Calvin Klein, Diesel and Guess, as the  “essential” t-shirts of the year. This is much more than an untouched arena: it’s a genre of its own. The popularity of the t-shirts is a good indicator of how the fashion hungry audience who are hunting for the next unique thing feel about these t-shirts. 

NIMANY t-shirts are on sale at Fred Segal, a top fashion boutique in the US.

Erica Crompton