The Chic Chick!

It’s a question that most designers, and especially celebrities turned designers, face. Should they create clothes that their fans will dig, or should they veer towards their own sense of style and aesthetics? Nicky Hilton's clothing line “CHICK”, launched in 2005 in partnership with BenVin Industries, has had remarkable sales at New York’s MACY’s stores.


Last week at a party in NYC, Nima, creative director of NIMANY clothing line, had a chat with Nicky, who unlike most celebrity designers, has actually had formal training. In fact, the two both graduated from the prestigious Fashion Institute of Technology. Along with unique embroidered t-shirts and tanks, tie-dyed shirts and painted jeans are trademarks of “CHICK”. She admits that her designs have a flair for humor but she describes it as "sophisticated with a cool edge." Likewise, Nima characterizes his line as “chic with a cultural edge”. “Today, when street people are increasingly eager to stand out from the crowd, to showcase their interests and passions more and more through their fashion choices,” he goes on to say, “that’s when fashion becomes exciting”. What better way to let them do that than by giving them the fresh and hip styles of NIMANY's handmade tees?

Ann John