NIMANY TRUK SHOW IN O.C.

NIMANY TRUNK SHOW IN ORANGE COUNTY THIS FRIDAY

NEW COLLECTION AVAILABLE FOR PURCHASE

FRIDAY JULY 25TH, FROM 8PM - 10PM
IBIZA AT TANNIS
27211 ORTEGA HWY, SAN JUAN CAPISTRANO

NIMANY IN LA! JULY 19TH, 2008

NIMANY TRUNK SHOW IN LA
Saturday July 19th, 2008, 3PM - 6PM.

NIMANY will release new looks at BoxEight Factory.
This is an amazing loft in downtown LA which hosted LA Fashion Week this past march.
This Trunk Show runs from 3pm to 6pm and is open to the public.
A limited number of the new looks, and a selection of the previous seasons will be available for purchase.

1446 East Washington Blvd. Los Angeles, (Map) Come hangout and have fun in this beautiful downtown loft.

Sneak Preview for interested parties will be 2PM-3PM and will require RSVP. nicole.savoy@nimany.com

Summer Tank Tops

Available now at our Online Store!

Crest Within Tank Top, Beige Print on Chocolate color TankTop!




Zanjir Tank Top, Matt Silver on Black color TankTop!

Yves Saint Laurent's death

Yves Saint Laurent, was one of the most influential and enduring designers of the 20th century, he empowered women through his fashion. Saint Laurent died yesterday at his Paris home. He was 71. There is a famous saying in the fashion industry that goes like this: "Chanel gave women freedom" and Saint Laurent "gave them power." He was a libertarian, an anarchist and he transformed women and the way society views women. He was considered the last of a generation among Christian Dior and Coco Chanel from the set who have their never ending influence not only on fashion industry but on everyone's day to day life. He created instant classics that remain stylish decades later.

His most famous contributions are: The famous YSL tuxedo, the trim pantsuits, the see-through blouses, the safari jackets and glamorous gowns.



Saint Laurent was born Aug. 1, 1936, in Oran, Algeria, his father was a shipping executive. At the age of 17, he won first prize in a contest sponsored by the International Wool Secretariat for a cocktail dress design. A year later in 1954, he enrolled at the Chambre Syndicale school of haute couture, but it lasted only three months. He was introduced to Christian Dior and Dior was so impressed with Saint Laurent's talent that he hired him on the spot. When Dior died suddenly in 1957, Saint Laurent was named head of the House of Dior at the age of 21. He opened his own haute couture fashion house with Berge in 1962. The pair later started a chain of Rive Gauche ready-to-wear boutiques. Saint Laurent's simple navy blue pea coat over white pants, which the designer first showed in 1962, was one of his hallmarks. His "smoking," or tuxedo jacket, of 1966 remade the tux as a high fashion statement for both sexes. It remained the designer's trademark item and was updated yearly until he retired.

Saint Laurent's rising star was eternalized in 1983, when the Metropolitan Museum of Art devoted a show to his work, the first ever to a living designer. He was awarded the Legion d'Honneur in 1985.

"I've known fear and terrible solitude," he said. "Tranquilizers and drugs, those phony friends. The prison of depression and hospitals. I've emerged from all this, dazzled but sober."

THE NIMANY "LÓNG" HAS ARRIVED

LÓNG THE AUTHENTIC PERSIAN SCARF













History of "Long"!

The "Long" is a rectangular fabric made of cotton and hemp, with a black hue on a red background.

Beginning from 2000 years ago, Iranians wore two kinds of aprons: one made of leather used specifically by laborers and soldiers, and the other made of fabric (mostly hemp, though occasionally from soft wool) for officials and laymen. Throughout the ages, the hemp apron evolved into a square pattern that served to distinguish Iranians from the others. Over the course of history, Iranian settlements in the fertile regions of Qazvin succeeded in discovering the secret to dying these fabrics. From then on, Iranian loincloths, much like their traditional carpets, took on a special red hue that is permanent in nature.

The red-colored hues of Iranian "Longs" are derived from a wild flower that is found in the central and southern regions of the country. In the spring, young ladies would collect these flowers and boil them in large cauldrons. The red hue that would emerge was a fiery one that remains permanently if washed in special spring waters. From the 19th century onward, red-colored Longs that distinguished Persians from other Muslims were used exclusively in baths located in gymnasiums (zoor-khaneh) dedicated to traditional Iranian martial arts.

During traditional wrestling matches between two mighty opponents, the referee would stop the match by throwing a long in the middle of the arena before separating the opponents and declaring the winner.

TRUNK SHOW IN VANCOUVER THIS SUNDAY

NIMANY will have a Trunk Show this Sunday March 23rd at GorGomish from 2pm - 6pm.
This will be the only Trunk Show to have the entire collection, new release and old seasons available for purchase. Be there at 2pm so that you get to see the entire collection before they are all gone! last year our entire inventory sold out in the first few hours! click here: http://nimany.com/vanc

NIMANY TSHIRTS IN DUBAI!!!

Now you can purchase "Original" NIMANY Tshirts at Dubai's top shopping malls. For more information view this list or check out the store section of our website.

ALL STYLES AVAILABLE FOR A SHORT TIME!

For the first time 18 Men's Styles and 15 Women's Styles are available online for purchase for a limited time. Enjoy!

FASHION WEEK & NIMANY

JANUARY UPDATES!

Check out NIMANY's latest design; Marilyn Monroe with keffiyeh! and a big Farsi type that reads Marilyn.The winter release of the design team's take on underground Avant-Guard and the pop culture combined with the usual culture of NIMANY.

1. SAY HELLO TO MARILYN
Limited quantities of "The Marilyn project T-Shirt" is now available online for both men and woman. CLICK TO BUY

NIMANY JANUARY 2008 UPDATE


2. NIMANY IN LONDON & TORONTO AND NEW STORE LISTS
NIMANY has two new authorized boutiques that carry the T-Shirts in London and Toronto. Now you can find the NIMANY clothing at the following stores. All the countries and stores that are not listed below are not selling genuine and original NIMANY Tshirts. View the store section.



3. HESTER ON THE COVER OF BRIDE MAGAZINE!
Hester of MS Agency seen below on NIMANY's latest dresses was on the cover of Bride Magazine's winter issue. She is beautiful and a overnight sensation in the modeling world.



4. NIMANY IN MODERN LUXURY

NIMANY Tshirts arrived in Toronto!!!

NIMANY Tshirts finally arrived in Toronto.
HUSH VON OSAFO in Queens Street is now the only authorized NIMANY reseller in Toronto.

HUSH VON OSAFO
851 Queen Street West, Toronto
Tel: 416 861 9733

NIMANY & Post Punk Music Scene

BlackList's frontman Josh Strawn wears NIMANY on the stage!
One of Nima's favorite NYC bands and inspired by groups such as The Comsat Angels, The Manic Street Preachers, Suede, The Sound, and For Against, Blacklist is simultaneously celebratory and melancholy, replacing the hysterical protest song of the 20th century with anthems for a new generation weaned on amusement and starved for confrontation.

"I came across NIMANY designs (if I remember correctly) because I keep up as best I can with the underground rock scene in Iran. The only way to do this is via the Internet, and it just happened that one day I came across a site with photos of his work. Persian calligraphy is gorgeous and NIMANY's stylistic interpretations of it are very cool, so of course I was very taken with his work. It goes without saying that oftentimes the fashion world is little more than superficial, overpriced absurdity, but I think this lable is visually attractive and positions fashion in a place where it has the power to be political without sacrificing depth or aesthetics. Generally when people in fashion try to get political, they're just branding self-righteousness. NIMANY, on the other hand is trafficking in symbols and emblems that subversively expose the sophistication and modernity of a culture and language that's by and large misrepresented in the West. So instead of being a politics of consumerist self-satisfaction, I see what they're doing as an excellent strike back to our media and popular culture's lack of understanding and appreciation for Iran's art and history.


And the best part about it is that it works rather effortlessly at this and doesn't beat you over the head. But in the end, I dig their designs because I think they're really fantastic looking. Sort of like Blacklist tunes--if you want to read my lyrics for the subtexts and hear us as a political band, you can certainly do that and you can practically get a reading list from our songs (Ibn Rushd, Omar Khayyam, George Orwell, Victor Serge, Arjun Appadurai, Ramin Jahanbegloo, Salman Rushdie, Slavoj Zizek, just to give you the short list). But if you just like the music, that works too. You don't have to know who Akbar Ganji and Zakia Zaki are to appreciate 'When Worlds Collide' by us. Same with NIMANY, you don't even have to know it's Persian to know that you love the way it looks. In other words, it is form or melody that succeeds first--if the more thought out ideas and agendas work too, they are only able to do so because the rest is already in place and one's appreciation of one shouldn't condition too much your ability to appreciate the other. That's what I try to do with our music and it's how I feel about NIMANY's project." says Josh Strawn of Blacklist.

NIMANY TSHIRTS IN TORONTO!!!

Starting JAN 7th-2008 HUSH VON OSAFO in Queens Street will become the only authorized reseller of NIMANY T-shirts in Toronto. At this unique fashion store you will find some NIMANY styles that are not available online. Enjoy!

HUSH VON OSAFO
851 Queen Street West, Toronto

Tel: 416 861 9733






Shipment Update:
Due to high volume of shipments at Canada Border, there has been an unexpected delay for these products. We are expecting to have the items in the store on the first week of January. Sorry for this inconvenience.

New collection has arrived!

NIMANY New Collection Click Here

NIMANY's Winter-Spring season which is set to be released in 2 different phases is now online. The new collection is the epitome of metro men and women discovering an ancient treasure for the first time. This season's message focuses on a self-assured and confident but yet curious mood. For the women's line Nima succesfully created a paradox of fearlessness and fragility by the usage of carefully studied new faces. New looks are a step back from the old fantastical and neo-punk look into a truly transformative sensual new personality.

An impact is created through the strong concentration on vibrant and ultra saturated colors like, fresh new kelly green combined with deep and bright yellow and Hyper-real hues like deep burgundy and pumpkin orange.

"This season we are giving visibility to the garment using bold new art to decorate simple yet classic cuts. The palette has been refined to concentrate on intensity and curiosity. This season power-brands Yves Saint Laurent and Prada use shades of red to offset the principal colours, for a hard-hitting look. We infused saturated colors with hyperreal hues to focus on strong but curious persona." says Nima.

"The important factor of our work is that we are able to create awareness of the classic subject matter by being able to speak to a young generation in their own language." says Mamasaid, Production Manager

SAMPLE SALE IN NYC

Get a jump on your Holiday Shopping! Join us for pre-holiday TRUNK SALE

Sunday, November 4, 2007 from 3-8pm
328 W. 101st St. Apt. 2



• Joyella Designs Jewelry & Accessories
• NimaNY hand screened t-shirts
• Artwork by Paul Rhyand
• Vintage jewelry and accessories

Come enjoy Fashion, Fun, and Philanthropy with products for men &
women in a range of prices.
25% of sales will benefit Brotherhood/Sister Sol
Plus enjoy even greater savings with “discounts for donations”
*for questions or to RSVP call 917-796-7750 or 212.749.9850



*The Brotherhood/Sister Sol addresses the dire need for supportive programs for Black and Latino youth who are surrounded by the poverty, drugs, violence, racism and mis-education which plague America’s cities. The Brotherhood/Sister Sol provides these youth with the knowledge, resources, opportunities, and love necessary in order to understand and overcome these negative pressures, as well as the skills to combat them.

NIMANY FASHION SHOW

This past Monday NIMANY rolled out the red carpet and hosted the hottest party in town at New York hotspot RUNWAY. It was a night full of beautiful people, fabulous times, and, of course, great fashion. The occasion was NIMANY creator, Nima Behnoud's Birthday – and what better gift can you get as a designer than to see 12 models showing off your designs on the catwalk? Indeed, in anticipation of Fashion Week, the highlight of the night was a full-out fashion show with leggy models strutting their stuff in the newest NIMANY designs. The evening was a complete success, and no doubt, by the end of the night every partygoer was very aware that T-shirts isn't all NIMANY can do – they throw one hell of a party too.

Natalia Rachlin

Super Models wear NIMANY

As once Diane Von Fustenberg said "I make fashion for working woman". Today fashion has become more of a practical yet elegant solution for metropolitan lifestyles. Ubenka Mellonovic is among the top 5 plus size super models in the world and she was named the busiest model of the year. Here on this video she is wearing a NIMANY t-shirt and is being photographed by Mani Zarrin, NYC's hottest photographer and exclusive photographer of NIMANY campaigns.

NIMANY IN SAN DIEGO 07/07/07

For the first time in Southern California, NIMANY Collection will be showcased at a trunk show in San Diego. The excitement has been escalating as west coast awaits this 944 magazine sponsored event to be followed by the official NIMANY after party at Bar West. Early arrival is highly encouraged as we anticipate a sold out trunk show. The trunk show starts at 3pm on Saturday July 7th at Bar West and the after party follows at night. 4 top local DJs will rock the house....for details read below and to see our latest video click here:

NIMANY Won Tokyo's Graniph Awards!!!

We are pleased to announce that NIMANY's "Royal Fantasy" won the third place award at Tokyo's Graniph award. The most acclaimed T-shirt design award. Graniph has selected 3 categories; Gold, Silver and Bronze among 15000 submissions from world known fashion designers.

graniph design awardへ各国より15000点を超えるたくさんのご応募を頂き誠にありがとうございました。その中より、金賞1点、銀賞10点、銅賞74点を選出させていただきました。各賞受賞者の作品を掲載致しますのでご覧下さい。

NEW COLLECTION HAS ARRIVED

The new collection has arrived, you can now check it out online. Enjoy!

SOLD OUT SHOW IN TORONTO

Toronto was a success beyond expectation! We sold out of our inventory in under 2 hours. We like to thank all the supporters and fans in Canada and promise that we'll be back soon with more inventory to satisfy all demands. Until then, be sure to visit NIMANY regularly for our new collection due in 6 days.

NIMANY TRUNK SHOW IN TORONTO :: MAY 5

By popular demand, NIMANY returns to Toronto for an exclusive trunk
show. This time the entrance to the show is free. At this one year Canadian anniversary, we are proud to exhibit a
new collection, never before seen or sold online. So come early and
get yours before they're all gone.

Where: Paeez (569 College Street)
When: Saturday, May 5, 2007 4 p.m. - 7 p.m.

DirtyHertz Wears NIMANY!!!

San Francisco DJ/Producer "DIRTYHERTZ" is widely known for his production credits. His releases are being supported by Paul Van Dyk, Digweed, Sasha, Paul Oakenfold, Dave Seaman, Nick Warren, Hernan Cattaneo and Doc Martin to name a few. Dj DirtyHertz was spotted at 1050 in San Francisco spinning with his NIMANY Tshirt!

In addition to his original recordings and remixes, he has composed music and designed sounds for companies such as: Apple computer, Big Fish Audio, E-MU Systems, Konomi video games, Kurzweil, Mtv, NASA and Sound Ideas.

San Francisco Trunk Show!!

March 24 - 2007 San Francisco - NIMANY showcased the latest collection at the Bambuddha Lounge in San Francisco during a very successful Trunk Show. Guests enjoyed the mixture of New York City's aesthetic fashion energy with the transcendent atmosphere of this unique night lounge. NIMANY's evolution video and UK fashion show was projected throughout the show. The collection was available for purchase for few hours.


Our next Trunk Shows:

April 7th-2007: Washington DC
May 5th-2007: Toronto, Canada

The Cultural Connect :: NIMANY

Founded in 2005 by three college alums, The CulturalConnect is consist of four weekly e-magazines; The DesiConnect, The MidEastConnect, The LatinConnect and The AsiaConnect. With a staff of more than 30 (all under 30) and a readership in over 100 countries, The Cultural Connect is dedicated to introduce the young, driven and forward thinking individuals. This week they have an exclusive interview with Nima Behnoud. You can read the interview here.



http://www.theculturalconnect.com/magazines/mideast/2007-02-12/pro

NIMANY SHOWROOM

The NIMANY showroom, which is located in a raw loft in the industrial section of Bushwick is now open by appointment. This showroom offers a large selection of NIMANY t-shirts from the previously released collections as well as the most recent works.

Click on the image to see more pictures.

NIMANY SHOWROOM, NEW YORK
1 Grattan Street #201
Brooklyn, NY 11206
For appointments: nicole.savoy@nimany.com

King of NYC's Night Life wears NIMANY!

Does anyone remember this photograph?


Jean-Michel Basquiat, Tina Chow, and Andy Warhol at Ozzy Osbourne's dinner party April 21, 1986 shot by Patrick McMullan.

"If you don’t know Patrick McMullan, you ought to get out more!” - Andy Warhol"

But if you don't here is a quick bio: Patrick McMullan was born in New York, Educated at NYU, McMullan majored in business and "minored in Studio 54!!." The premiere king of nightlife in New York City, McMullan's work appears regularly in New York Times Magazine and Vogue, and in international editions of Harper's Bazaar, Details and Tatler. Patrick McMullan's editorial works include recent stories in Details and Paper. New York Magazine, Allure, Hamptons, Ocean Drive and Gotham among others.

Patrick McMullan's newest book, Kiss Kiss, is a compilation of over 1,000 black and white and color images of kissing. Kiss Kiss captures the famous, the infamous, the beautiful, the talented and everyone in between. Kiss Kiss opens with an eloquent essay by world-renowned columnist Liz Smith. A joyful and entertaining book that spans 30 years full of passion and surprise. Kiss Kiss is perfect for anyone who has ever enjoyed a kiss.






















Patrick McMullan now has his own handmade NIMANY tshirt! We are proud to have him on the list of our celebrities, after all he has captured every moment of New York City's night life for over decades.

NIMANY IN MAXIM MAGAZINE

In April 2005 Issue of MAXIM magazine, NimaNY T-shirts were featured among other designers such as: Calvin Klein, Diesel, Ben Sherman, Guess as Essential Tshirts of the year.CLICK HERE FOR MAXIM ARTICLE

NIMANY Evolution Video

UNDERGROUND NIGHT IN LONDON

London, October 11th 2006, the Cobden Club hosted the “Underground Movement” show focusing on Rock, Hip-Hop, and Fashion. Opening the night were the Abjeez with their underground world pop sound that featured their clever and rebellious message.

NIMANY also launched a new collection, but before showcasing the new material; NIMA treated the crowed to a brief video that covered the evolution of NIMANY since its birth in 2004. Then came the new collection, with the help of 6 London based runway models, the “Underground” theme collection was released. As a treat NIMA made available selected items from the new collection for sale, which in turn sold out within an hour.

And to close the night, Zedbazi a controversial Hip-Hop band took the stage with their raw social and explicit lyrics about the underground life of youngsters in Tehran.

NIMANY IN CUBA

July of 2006 the NIMANY team took a trip to Cuba to photograph the summer 2007 collection!!

NIMANY in Washington Times

'Persian punk' style shows different Iran


"The shirts -- which sell for about $60 -- also are available at Fred Segal in Santa Monica, Calif., a favorite spot for celebrities and the very rich. "It doesn't matter where I put it in the store, it still gets attention," says Tony Johnson, who owns the section of Fred Segal where NIMANY's shirts are featured......Read the rest of the article

NIMA'S 30th Birthday

Nima celebrated his 30th Birthday tonight at Manor NYC with his friends, Limited Print Tshirts that read 30 were distributed in this party. Click on the image below to see the pictures!!

IN TUNED WITH NIMANY!!

Check out the NIMANY Tshirts on Dj ALigator's hot new video!!!

click here to watch the video

World Fashion Live Interview

World Fashion Live, whose mission is to explore fashion in different cultures had made an interview with Nima Behnoud about his clothing line NIMANY. World Fashion Live examines how fashion works in specific cultures by looking at a deeper reality that includes the meaning, design and history of clothing and jewelry in world communities. World Fashion Live cherishes the beauty of world cultures while highlighting its diversity around the globe.
You can read this interview here.

http://www.worldfashionlive.com/newsletter.htm

SOLD OUT show in Toronto!

We were astounded by the number of people who came to see our new line of T-shirts at the clothing event. Our booth drew most of the crowd on the floor, even on the 2nd day when we had sold-out most of the inventory. So, we'd like to say "thanks" to all the Canadian fans and customers of NimaNY.

NIMANY Tshirt Show in Toronto, CANADA

NIMANY Tshirts will be on the show for sale at the Toronto's Clothing show.
For more information and directions to the show please visit http://theclothingshow.com

Phillip Bloch and NIMANY

The Nimany line of handmade tshirts continues to pile up fans in the fashion world. One of Nimany's latest fans is Phillip Bloch. Voted one of Cosmopolitan's "Four Most Influencial Men in Fashion", Phillip has styled for "A" list celebrities such as: Halle Berry, Jim Carrey, John Travolta, Sandra Bullock, Faye Dunaway, Salma Hayek, Nicole Kidman, Drew Barrymore, etc...

He appears regularly on most major network talk shows and is frequently featured on VH1 and MTV (" Newlyweds", "Punk'd", "House of Style - Mission Makeover", and "Becoming"). He is widely considered to be New York's premier fashion stylist, and his witty humor and unique insight into fashion makes him one of the most quoted stylists in the Fashion industry.
Look for Phillip showing off his Nimany handmade tshirt during the 2006 Olympus fashion week.



Anthony C. Tibbs II

Pras wears NIMANY

Word up: the Fugees are back after nearly a decade with their new single “Take It Easy”, a sweet taste of the group's upcoming album, which will be released in a few months. But hip hop’s ultimate supremos are not only masters of the music trade – they have their rythmatic fingers in fashion too. Known for their avant-garde, refugee apparel, impeccable taste in new styles and their distinguishable urban street look, they have carved their own niche, spawning many envious imitators and designer-clad doppelgangers (Black Eyed Peas, anyone?).

So just where do they stock up on their look de jour? NIMANY, of course. Apparently, Pras loves NIMANY’s Middle Eastern influenced, handmade t-shirts: “It's the writings, the forms, the shapes that makes NIMANY different,” he gushes (bless).

Erica Crompton

HAPPY NEW YEAR

NIMANY staff would like to wish you all a great New Years with lots of Style, Glory and Handmade Clothing!
New York City has been cold, rainy and cloudy but as usual none of these can stop the fashion savy crowd who fill-up the one-of-a-kind boutiques around the town.

NIMANY and Heidi Klum

Which supermodel and fashion wonderwoman was caught getting all steamy over a handmade NIMANY tee, at an exclusive Victoria's Secret fashion show last week? HEIDI KLUM. Apparently, the lusty lingerie model was agog when she met Nima Behnoud and clocked his handmade t-shirt, gushing: "Wow! That's hot! Who makes these?"

The incredibly flattering compliment is pretty much the cherry on the cake. Not only is Heidi the belle of the fashion world but she's also a judge and the executive producer of "Project Runway", a new reality TV series, about fashion designers, currently being broadcast across the US.

Klum isn't the only one impressed by the works of NIMANY either. Tuned into the styles of the street, the label has moved from bohemian chic and into Middle Eastern icons, motifs and slogans just as the fashunista crew flutter away from Indian influences and flock towards all Southwest Asia garb. This is proof positive that NIMANY is well and truly ahead of the curve and down with the street, natch.


Erica Crompton

Fred Segal and Lords in LA!!

We are thrilled to announce that Fred Segal in Santa Monica and Lords Boutique in Melrose have picked up the NIMANY tshirts and soon you will see them on their shelves.

FRED SEGAL: (310) 394-4787, 420 Broadway, Santa Monica, CA 90401

Fred Segal is the starting point for a day of celebrity-stalking. It has been a hotbed of celebrity-sanctioned casualwear trends. The store buyers take chances on emerging talent, and as a result, have launched cutting-edge looks from Jared Gold, Alicia Lawhon (both former clerks here) on up to international names like Martin Margiela. Cameron Diaz, Meg Ryan and Gwyneth Paltrow have been photographed carrying the store's distinctive white bag with the red and blue logo. The store is actually a collection of boutiques, thorough which rock music blares, making it feel like a nightclub for day. Everything is eye-candy appealing, from the Earl Jeans (which also launched here) to the Marc Jacobs and Jill Stuart minidresses and now Nima Behnoud's NIMANY tshirts!!

Once a year, Fred Segal holds a sale usually in late September. Fifty percent off everything. We know people who travel from far away to hit this annual sale!

LORDS:

(323) 653-6202 7526 Melrose Avenue, Los Angeles, CA 90046

Every rock star reaches the point where he no longer wants to look like his own fans. Lords, a nondescript Lower Melrose menswear shop, has spent the past decade proffering 100-percent handmade clothing to rock stars and Hollywood royalty. Though the novice client would never admit it. At Lords, that means putting them in custom suits that can hit $8,000 and jeans that can reach $750. Jaber, who was schooled in Birmingham, applies traditional English tailoring techniques not only to suits but denim, leather and t-shirts. Next spring the brand will reopen in the former Le Colonial building in West Hollywood, with a full men's and women's collection, second-tier sportswear line, and in-house restaurant.

The Chic Chick!

It’s a question that most designers, and especially celebrities turned designers, face. Should they create clothes that their fans will dig, or should they veer towards their own sense of style and aesthetics? Nicky Hilton's clothing line “CHICK”, launched in 2005 in partnership with BenVin Industries, has had remarkable sales at New York’s MACY’s stores.


Last week at a party in NYC, Nima, creative director of NIMANY clothing line, had a chat with Nicky, who unlike most celebrity designers, has actually had formal training. In fact, the two both graduated from the prestigious Fashion Institute of Technology. Along with unique embroidered t-shirts and tanks, tie-dyed shirts and painted jeans are trademarks of “CHICK”. She admits that her designs have a flair for humor but she describes it as "sophisticated with a cool edge." Likewise, Nima characterizes his line as “chic with a cultural edge”. “Today, when street people are increasingly eager to stand out from the crowd, to showcase their interests and passions more and more through their fashion choices,” he goes on to say, “that’s when fashion becomes exciting”. What better way to let them do that than by giving them the fresh and hip styles of NIMANY's handmade tees?

Ann John

NIMANY PRESS KIT

New York, NY 2006 –  

NIMANY T-shirts are making quite a buzz in New York City’s fashion hive. Mixing Persian typography and ancient Middle Eastern icons with a post-punk fashion look, no two tees are the same.  

What’s more, celebrities are flocking to Nima’s designs like bees to honey – Pras Michel of the Fugees, supermodel Heidi Klum and Alexandra Richards (Keith Richard's daughter), all have their own. 

NIMANY founder and designer Nima Behnoud began his trade with a series of basic silk screening experiments on canvas, stretched over frames and treated solely as artwork in the form of paintings. He created these handmade t-shirts for himself, two years ago, and wore them everywhere he went – from fundraisers to posh NYC parties. 

Starting with a series of compliments and questions about the origins of the t-shirts, he later tuned into a demand of a considerable bunch and launched back into the studio where it all began: Fashion Institute of Technology's Screen Printing and sewing lab.  He spent hours in that studio where he discovered his passion for design. Showcasing his first collection, consisting of less than 15 t-shirts, on a fundraiser, he sold every single t-shirt and received many more compliments. 

The inspiration behind this work is founded in ancient Persian typography, classical poetry and Middle Eastern icons, created in tandem with modern fashion elements and guidelines and slowly creating its own niche. Because of Nima's endless fascination with the look and energy of the underground and post-punk fashion scenes, he decided to grow the concept from a simple piece of hanging art, to a wearable piece of priceless fashion. 

Nima handpicks special cut tees, deconstructs their pattern and modifies their colors through a variety of dying techniques to ensure that every T-shirt is unique to its owner. 

Last year in MAXIM magazine, NIMANY t-shirts were featured alongside Calvin Klein, Diesel and Guess, as the  “essential” t-shirts of the year. This is much more than an untouched arena: it’s a genre of its own. The popularity of the t-shirts is a good indicator of how the fashion hungry audience who are hunting for the next unique thing feel about these t-shirts. 

NIMANY t-shirts are on sale at Fred Segal, a top fashion boutique in the US.

Erica Crompton